Lowrance has been a leader in marine electronics since it invented the first consumer sonar device in 1957 — The Little Green Box. In the years since, Lowrance has never wavered from its purpose to push the envelope of innovative performance to help anglers find and catch more fish.
And like most fishermen, we’re never satisfied. Our sonar has taken angling to the leading edge. But that was only the beginning. Precise radar. Intuitive navigation. Integrated Autopilot. We go beyond state-of-the-art fishfinders, because your journey takes you far beyond the shoreline.
We build the toughest, most innovative trolling motors. The fastest, quietest, deepest-reaching shallow water anchors. And the most advanced battery chargers ever made.
That’s our business. That’s our name. And that’s our standard. It’s the one the other guys keep chasing. Meanwhile, we’ll keep taking you Anywhere. Anytime.
Sport fishing is all about capitalizing on opportunities and making the most of your time on the water. With the unmatched versatility of Power-Pole, you have a shallow water anchor that deploys silently, holds strong and gives you the best shot at putting more fish in the boat – all at the touch of a button.
The “Wang Anchor” is the latest and the greatest tool in shallow water anchoring. It was designed by a boater, for boaters, to anchor, stake out, and use as a push pole. Use it to anchor, stake out, and/or use as a push pole. You won’t believe how much quicker and easier the Wang Anchor is when compared to the traditional anchor/chain/mud/rope!
YETI Coolers are built to be indestructible and keep ice for days. Built for going toe-to-toe with hungry grizzlies. Built for the prepared. Built for better Monday morning water cooler talk. Built for the long haul. Built for the wild.
Yamalube®. It’s the brand behind every reliable engine. And for good reason. You see, the very engineers who design high-performance Yamaha outboards consult on the formulation of each Yamalube marine oil. And all of our care and maintenance products are formulated and manufactured to Yamaha’s stringent standards for quality. As a result, nothing enhances performance, lowers ownership costs or extends the life of a Yamaha Outboard quite like Yamalube®.